Saturday, September 19, 2009

'London's Newest One to Watch'

Designer Lu Flux has just launched The Echo Life of Riley her S/S '10 collection. It is her first collection after being named "London's Newest One to Watch" last season at Vauxhall Fashion Scout, during London Fashion Week. The contemporary menswear and womenswear collections represents an antithesis to the modern trend of expendable fashion. She works with salvaged, vintage and organic fabrics combined with traditional techniques of knitting, pleating, and patchwork. "The aim is to make something new out of something old, so as to consume less and reduce waste"--Lu Flux. The inspiration of the collection was the "humble bluetit" which developed along side an interest in the jarring of graphics, particular bold arrow graphics, with lighter fabrics. Lu Flux's studio will be open during London Fashion Week, for press and buyers, by appointment only.

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