Saturday, July 8, 2023

Bye, Clean Girl… Hello, Hipster

I don’t know how to start this post because, it is essentially just the ramblings of a fashion nerd. So I decided to approach this as an open fashion diary entry. I may even turn this into a series, we will see. 

Entry #1: 

Circa January 2011

I’ve been thinking a lot lately how I believe the next big fashion (and beauty) trend is going to be an ode to the hipster era. 

The hipster aesthetic is essentially pushing back on mainstream trends, and as such can be interpreted stylistically in a large variety of ways. There really is no one-way to define hipster style, but there are a few themes. 

1. Anything Vintage

During the height of the hipster era, I would define my style as predominantly vintage or vintage inspired. By definition, wearing vintage clothing embodies the disregard for modern or mainstream trends. 

2. 90s Grunge with Warhol Sprinkled in 

Another variation of the hipster aesthetic is a combination of 90s grunge, and 60s mod Andy Warhol vibes. I would describe it as a fashion/image conscious interpretation of 90s grunge. This one also feels pretty nostalgic for me. 

3. Grandma-Chic

Think oversized cable knit cardigans, with ironic graphic tees. A lot of lace and gaudy sequins. It’s amazing honestly. This also synonymous with the male Brooklyn hipster look. It would consist of a flannel, brand new non-worked in work boots, and skinny ties. 

3. Too Cool for School Mentality

That said, the hipster "mentality" goes against the whole idea of the social media algorithm. The notion of following a "trend" for likes is the opposite of something a hipster would do. So I am curious to see if that has an effect on anyone's view towards social media in its resurgence. 

Makeup and Beauty: 

I look forward to the influence it will have over in the beauty space as well. It’s going to be fun to see everyone’s interpretation of it. I predict it will consist of looks ranging from “slept in make up” with smudge-y shadow/liner, to clean geometric 60s mod eye, to bold lips, and eyes. I this may end the focus on bold blush that we have seen over the past year or two. 

Honestly, this will be a nice change from the (sorry) boring Hailey Bieber clean girl aesthetic. No offense to any clean girlies out there, but it’s just so boring 

I think the Hipster aesthetic can now be embraced through a 2023 lens. There are so many creative people out there, and it is now easier than ever to share ideas with people who hold common interests. 

I am looking forward to seeing what’s next in fashion and beauty. I think it’s time we start encouraging more individual style and self expression rather than everyone conforming to what we think is popular at the moment; that results in everyone looking and dressing the same. I can’t wait to see the comeback of the hipster! It’s going to be fun! 

Until next time, 


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