Is there really an Olaplex Lawsuit?

For years I considered Olaplex products to be the gold standard of hair care. However, due to the allegations in the lawsuit against the company I’ve been afraid to use my once go to hair mask. I actually just went to Ulta to return my No. 3 hair mask, and was surprised to hear the employees were unfamiliar lawsuit. So that being said, let’s break down the whole ordeal. 

In February 2023, a class-action lawsuit was filed against Olaplex Holdings Inc. The federal lawsuit alleges that Olaplex products have caused their customers to experience serious injury and hair loss. Additionally, they are claiming the company is "misleading the public and false[ly] advertising." The suit has now grown to include over 100 plaintiffs as of this month. 

Further research shows, the U.S. Food and Drug Administration has 98 adverse reports regarding Olaplex products. Now, I don’t believe that necessarily has to do with the lawsuit, but I thought it was worth mentioning. 

Olaplax CEO JuE Wong posted a video to the company’s social media accounts and said, “We are prepared to vigorously defend our company, our brand, and our products against these baseless accusations. We want to reassure our community of professional stylists, customers, and fans that they can continue to use our products with confidence.” Olaplex is firm in their denial of all allegations that their products are unsafe/cause damage. 

What I find interesting is Olaplex’s IG page. Hear me out, so they have no mention of suit on their page. Olaplex has over 2 million follows on IG. With that kind of following they should be getting way more than 14-18 comments per post. Furthermore,  reading through the comments I noticed they are all suspiciously positive. Now call me a conspiracy theorists, and for the record this is just my opinion, but it looks like they are going in and deleting any negative comments. It is very rare for a company of their size, with that large of a follower count to only have about 15 comments on a post; all of which are glaringly positive. That looks extra suspicious when you have a pending class action lawsuit filed against you don’t you think? But like I said, that’s just my opinion that no one asked for. 

I’m curious though, what are your thoughts? Are you still using Olaplex? Is this the first you’re hearing of the lawsuit? Are you totally phased or are you returning everything? Let me know! 

Until next time, 

Sammy