Monday, October 17, 2011


It's official, ShopRuche, is my new favorite online boutique. The story about how the shop came about is absolutely endearing. Ruche was created and designed by newlyweds Mai and Josh Olivo in 2008. Mai was having a difficult time finding clothes that she liked. (I definitely know the feeling.) Anyway, she started to sell clothing and jewelry online that she loved! She then created ShopRuche, which started from their own home. Mind you, at this point Mai and Josh were still working their 8-5 jobs. So, they would ship packages during lunch, and answer emails during breaks. The day wasn't over yet though! As soon as Mai and Josh got home, they instantly went to work on Ruche, barley getting any sleep. (Sounds like my schedule here at college hah). They then took a leap of faith; Mai quit her job as a web developer and Josh quit his job in engineering management. "Leaving our budding careers in the corporate world was nerve racking, but it was the best decision we've made together, plus we could finally get some sleep!" Their story is so inspiring! It reminds me of an Eleanor Roosevelt quote, "the future belongs to those who believe in the beauty of their dreams." 

Photography/Art Direction for Autumn Reflections: Stephanie Williams
Photography for Wanderlust: Brandon Kidd
Makeup/Hair: KC witkamp
Wardrobe Styling:  

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